Growth idea action plan
Activation webinars for partially setup users
Invite users who have started setup but not finished the key activation steps into a targeted webinar that shows how to reach first value.
Why this can grow a startup
A good activation webinar is more than education. It is a timed intervention for users who have already shown intent but have not crossed the line into habit. That makes the audience warm, the teaching specific, and the call to action obvious. The live session also creates a forcing function for the team to explain the product around concrete activation steps instead of generic feature tours.
Key metric to watch
Webinar attendees were 6x more likely to activate
Ian's take
From scaling consumer platforms across MENA and Southeast Asia, my default is to distrust growth work that only looks good in a slide. My bias is to treat this as a small market test first. Make the audience narrow, make the promise concrete, and let the first real response decide whether it deserves more work. For activation, the useful question is not whether users liked the page. It is whether they got to the first meaningful win faster. For this tactic, I would watch Webinar attendees were 6x more likely to activate before putting more time or budget behind it.
Action plan
- Define one narrow startup segment where activation webinars for partially setup users can create a measurable lift.
- Turn the tactic into one offer, page, campaign, or workflow for the Support and Education channel.
- Use the evidence from intercom.com to set the first version of the message, format, and audience.
- Launch a small test for 7 to 14 days with one success metric: Webinar attendees were 6x more likely to activate.
- Review the result, keep the winning message, remove weak variants, and turn the learning into a repeatable growth playbook.
Source-backed example
Intercom built webinars around activation steps like getting the first message live and invited users based on patterns such as 'has done x, has not done y.' The company reported that customers who attended its webinars were more than six times as likely to activate as those who did not attend.
Source: Intercom Blog (intercom.com)
GrowthDex source hub: Intercom Blog
Last checked: May 24, 2026
Adjacent tactics in the same lane
If this page is close to your problem, these tactic pages usually belong in the same working set.
- In-product help links at friction points same source · 2 shared channels · 2 shared stages
- New-signup real-time support inbox same source · 2 shared channels · 1 shared stage
- Consultative support pilot for self-serve expansion same source · 2 shared channels · 1 shared stage
- Support town hall for proactive growth ideas same source · 2 shared channels · 1 shared stage
Related GrowthDex essays
- Support often becomes the growth surface first support-led growth, activation, retention
Read GrowthDex essays
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Why this is worth your time
GrowthDex starts with tactics that founders, marketers, and product teams have actually tried. Each essay turns the evidence into a practical move you can test without pretending one case study is a guarantee.
Ian Goh has helped grow consumer platforms across Southeast Asia, India, and MENA. His work includes scaling Tiki to 100M+ users, doubling BIGO's MENA revenue in 7 months, and increasing OYO's direct booking share across 6 Southeast Asian markets.
- Helped scale Tiki to 100M+ users.
- Doubled BIGO's MENA revenue in 7 months.
- Raised OYO's direct booking share by 50% across 6 Southeast Asian markets.
Want help turning this into a growth system?
If you want someone to pressure-test this against your real market, Ian works with founders on growth, market entry, and operator-led distribution.
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